United Airlines Olympics
United has been flying Team USA to every stop of their Olympic journey for over 35 years. To showcase this partnership we created an integrated campaign featuring both Team USA athletes and United employees.
This was a continuation of a long-running United Olympics campaign framing Team United as an integral part of Team USA.
As part of our "One Journey, Two Teams" campaign, we created OOH ads that framed United employees as part of Team USA. Team USA can only make it to compete with the help of Team United.
Big Metal Bird
Big Metal Bird is a Youtube series about all things United where our customers get an inside look at how we get up in the air and down to business. This appeared on United’s social channels, as well as in-flight, to help people familiarize themselves with what goes on behind the scenes in all aspects of United’s business.
PW: glasser
United Airlines Personal Device Entertainment
United launched their Personal Device Entertainment program to help make sure you’re never on a 6 hour flight between coasts staring at the back of an empty head rest. To promote awareness, we launched a series of In-airport, OOH, and digital banner ads to show that whatever genre of content you’re watching, it’ll be available with United.