No7 Laboratories Campaign
No7 is America's top serum brand yet somehow has a brand awareness problem.
To tackle this we aimed to launch new products with a big splash. No7 Laboratories new line correcting booster serum works so well users can put off Botox injections. To highlight this, we created a campaign utilizing visuals reminiscent of professional injections.
The campaign launched to an astounding success.
The launch in Walgreens saw $1M in sales its first week in store, selling so well our spot had to be pulled as product had run out.
First to launch was the online video, which was received so well on social and by clients we were tasked with creating a matching TV spot.
No7 Serums Campaign
No7 is America's #1 serum brand — yet still has a major awareness problem. We created this campaign to educate consumers on No7's suite of serums and the benefits of each.
Our campaign exceeded all of our media KPI's and achieved a 74% video completion rate overall (woah!!?).
While our hero video educated consumers on the fact that No7 has 3 different serums (cool), the below hammers home the benefits of each one (very cool) illustrated by bespoke patterns.
Works against fine lines? A pattern of... fine lines. Works against dark spots? A pattern of... spots. You get it. All while hero-ing the packaging front and center. A tried and true client favorite.