Acqua Panna Social
Acqua Panna is expanding their presence in the U.S. To revamp their image from high-end restaurant fare to on-the-go beverage, we overhauled their social media presence.
This was an exercise in long-term social media planning, budget stretching, and brand building.
We doubled their social media following on Acqua Panna USA by sticking to their roots in Italianisms, Acqua Panna Orange, and wanderlust.
Our first course of action was to create mini-campaigns that could be replicated over and over. “Bag Check” placed emphasis on Acqua Panna’s routes in travel by showcasing different bags carrying Acqua Panna.
Assets were shot in a way that they could be repurposed for Instagram posts, Facebook posts, and Instagram stories. Posts and stories garnered engagement by having people guess where each bag was off to.
To supplement net-new content, we created a system and team that could easily retouch Acqua Panna in on-brand stock photography. This allowed us to churn out content quickly that felt ownable to Acqua Panna.
The last piece of our social media strategy was User Generated Content. We tapped into an already avid fan base for Acqua Panna who wanted to be involved in our social media presence. This consisted of around-the-clock monitoring of the Acqua Panna tags as well as reaching out to influencers who aligned with the brand.
