Differin Excuses Campaign
Differin Gel doesn’t work overnight. To get the message out we challenged people everywhere to take the 90-Day Challenge: Use Differin every day for 90 days.
To get the word out, we refreshed our Excuses campaign and created a new graphic treatment with the messaging which was launched on TV and online.
Differin Clear90 App
Differin is an acne gel that takes 90 days for best use. How do you get users to stick through the 90 days to see their best skin? With the Clear90 app.
The Clear90 app will get you into the daily routine of using Differin Gel by guiding you every step of the way with helpful tips, reminders, and more. Think of it as your own clear skin-obsessed life coach.
Clear90 walks you through the best way to apply Differin, stores a selfie for each day you use Differin, and will create a timelapse video at the end of 90 days so you can keep track of your progress.
Targeted ads on Pinterest, Facebook, and Instagram drove our demographic to download the app.