No7 Serums

No7 is America's #1 serum brand — yet still has a major awareness problem. We created this campaign to educate consumers on No7's suite of serums and the benefits of each.

Our campaign exceeded all of our media KPI's and achieved a 74% video completion rate overall (woah!!?).

While our hero video educated consumers on the fact that No7 has 3 different serums (cool), the below hammers home the benefits of each one (very cool) illustrated by bespoke patterns.

Works against fine lines? A pattern of... fine lines. Works against dark spots? A pattern of... spots. You get it. All while hero-ing the packaging front and center. A tried and true client favorite.

On social we created bite-size Instagram stories.