No7 Laboratories

No7 is America's top serum brand yet somehow has a brand awareness problem.

To tackle this we aimed to launch new products with a big splash. No7 Laboratories new line correcting booster serum works so well users can put off Botox injections. To highlight this, we created a campaign utilizing visuals reminiscent of professional injections.

The campaign launched to an astounding success.
The launch in Walgreens saw $1M in sales its first week in store, selling so well our spot had to be pulled as product had run out.

First to launch was the online video, which was received so well on social and by clients we were tasked with creating a matching TV spot.